{
  "version": "2026.06",
  "brand": {
    "legal_name": "Indian Creek Christian Church",
    "name": "The Creek",
    "website": "https://thecreek.org"
  },
  "locations": [
    {
      "type": "primary",
      "street": "6430 S Franklin Rd",
      "city": "Indianapolis",
      "state": "IN",
      "zip": "46259",
      "country": "US",
      "lat": 39.67521,
      "lng": 86.02043
    }
  ],
  "color_system": {
    "palette": {
      "primary": {
        "name": "Black",
        "hex": "#231F20",
        "rgb": "35, 31, 32",
        "cmyk": "0, 0, 0, 100",
        "text_on": "#FFFFFF",
        "usage": "Main brand color. Default for all text, logos, and graphic elements."
      },
      "secondary": {
        "name": "White",
        "hex": "#FFFFFF",
        "rgb": "255, 255, 255",
        "cmyk": "0, 0, 0, 0",
        "text_on": "#231F20",
        "usage": "Co-primary color. Used for logo reversal, backgrounds, and negative space."
      },
      "neutrals": [
        {
          "name": "Dark Gray",
          "hex": "#6D6E71",
          "rgb": "109, 110, 113",
          "cmyk": "0, 0, 0, 70",
          "pantone": "424 C",
          "text_on": "#FFFFFF"
        },
        {
          "name": "Medium Gray",
          "hex": "#A7A9AC",
          "rgb": "167, 169, 172",
          "cmyk": "0, 0, 0, 40",
          "pantone": "7543 C",
          "text_on": "#231F20"
        }
      ],
      "accents": [
        {
          "name": "Nepal",
          "hex": "#95B1C1",
          "rgb": "149, 177, 193",
          "cmyk": "42, 21, 17, 0",
          "pantone": "536 C",
          "text_on": "#231F20"
        },
        {
          "name": "Solid Pink",
          "hex": "#984445",
          "rgb": "152, 68, 69",
          "cmyk": "23, 79, 63, 26",
          "pantone": "7608 C",
          "text_on": "#FFFFFF"
        },
        {
          "name": "Patina",
          "hex": "#598D7F",
          "rgb": "89, 141, 127",
          "cmyk": "68, 29, 52, 6",
          "pantone": "625 C",
          "text_on": "#FFFFFF"
        },
        {
          "name": "Tan Hide",
          "hex": "#F79A70",
          "rgb": "247, 154, 112",
          "cmyk": "0, 48, 57, 0",
          "pantone": "163 C",
          "text_on": "#231F20"
        }
      ]
    },
    "interface": {
      "description": "A five-step neutral scale from lightest to darkest. Inverts symmetrically in dark mode — lightest becomes the darkest background, darkest becomes the lightest foreground.",
      "softest": { "light": "#FFFFFF", "dark": "#231F20" },
      "soft": { "light": "#F5F5F5", "dark": "#3A3637" },
      "medium": { "light": "#A7A9AC", "dark": "#A7A9AC" },
      "strong": { "light": "#6D6E71", "dark": "#D0D0D0" },
      "strongest": { "light": "#231F20", "dark": "#FFFFFF" }
    },
    "semantic": {
      "mode_behavior": "forecolor is the text or icon color for semantic states; background is the tinted surface behind it. Both provide light and dark mode values.",
      "success": {
        "forecolor": { "light": "#2E7D32", "dark": "#81C784" },
        "background": { "light": "#EDF7ED", "dark": "#0A2E0B" }
      },
      "warning": {
        "forecolor": { "light": "#E65100", "dark": "#FFB74D" },
        "background": { "light": "#FFF3E0", "dark": "#2E1500" }
      },
      "danger": {
        "forecolor": { "light": "#C62828", "dark": "#EF9A9A" },
        "background": { "light": "#FDECEA", "dark": "#2D0000" }
      },
      "info": {
        "forecolor": { "light": "#01579B", "dark": "#81D4FA" },
        "background": { "light": "#E1F5FE", "dark": "#00111F" }
      }
    }
  },
  "typography": {
    "primary": {
      "family": "Gotham Bold",
      "role": "Main logo font. Used for headers and CTA text.",
      "casing": "Upper/lowercase or all caps depending on usage.",
      "source": "self-hosted",
      "files": {
        "700": "fonts/Gotham Bold.otf"
      }
    },
    "secondary": {
      "family": "Bebas Neue Pro",
      "role": "Subheadings.",
      "casing": "Upper/lowercase or all caps depending on usage.",
      "source": "self-hosted",
      "files": {
        "400": "fonts/Bebas Neue Pro Regular.ttf"
      }
    },
    "body": {
      "family": "Avenir",
      "role": "Body copy.",
      "casing": "Upper/lowercase only. Do not use all caps.",
      "source": "self-hosted",
      "files": {
        "400": "fonts/Avenir Regular.ttf"
      }
    },
    "accent": {
      "family": "Portrait Script",
      "role": "Decorative accent only. Never use for readable copy.",
      "casing": "Upper/lowercase only. Never use all caps.",
      "source": "licensed",
      "files": "fonts/portrait-script-regular_WebFont"
    }
  },
  "logos": {
    "lockups": [
      {
        "type": "combination_mark_horizontal",
        "description": "Primary full logo — icon + wordmark, horizontal layout. Preferred whenever space allows.",
        "assets": [
          {
            "variant": "dark",
            "format": "png",
            "background": "transparent",
            "file": "logos/__TheCreek-Logo-Main-Horizontal-Black.png"
          },
          {
            "variant": "light",
            "format": "png",
            "background": "transparent",
            "file": "logos/__TheCreek-Logo-Main-Horizontal-White.png"
          }
        ]
      },
      {
        "type": "combination_mark_stacked",
        "description": "Full logo — icon + wordmark, stacked layout. Use when horizontal space is limited.",
        "assets": [
          {
            "variant": "dark",
            "format": "png",
            "background": "transparent",
            "file": "logos/__TheCreek-Logo-Main-Stacked-Black.png"
          },
          {
            "variant": "light",
            "format": "png",
            "background": "transparent",
            "file": "logos/__TheCreek-Logo-Main-Stacked-White.png"
          }
        ]
      },
      {
        "type": "logo_mark",
        "description": "Icon-only submark — for avatars, favicons, and limited-space contexts where the full brand is already established.",
        "assets": [
          {
            "variant": "dark",
            "format": "png",
            "background": "transparent",
            "file": "logos/__TheCreek-Logo-SecondaryIcon-Black.png"
          },
          {
            "variant": "light",
            "format": "png",
            "background": "transparent",
            "file": "logos/__TheCreek-Logo-SecondaryIcon-White.png"
          }
        ]
      },
      {
        "type": "secondary_horizontal",
        "description": "Alternate logo variant — horizontal layout.",
        "assets": [
          {
            "variant": "dark",
            "format": "png",
            "background": "transparent",
            "file": "logos/__TheCreek-Logo-SecondaryV2-Horizontal-Black.png"
          },
          {
            "variant": "light",
            "format": "png",
            "background": "transparent",
            "file": "logos/__TheCreek-Logo-SecondaryV2-Horizontal-White.png"
          }
        ]
      },
      {
        "type": "secondary_stacked",
        "description": "Alternate logo variant — stacked layout.",
        "assets": [
          {
            "variant": "dark",
            "format": "png",
            "background": "transparent",
            "file": "logos/__TheCreek-Logo-SecondaryV2-Stacked-Black.png"
          },
          {
            "variant": "light",
            "format": "png",
            "background": "transparent",
            "file": "logos/__TheCreek-Logo-SecondaryV2-Stacked-White.png"
          }
        ]
      }
    ],
    "rules": [
      "Logos must only be used in black or white — no recoloring.",
      "Use the dark (black) variant on light/white backgrounds. Use the light (white) variant on dark/black backgrounds.",
      "The horizontal combination mark is the preferred logo whenever space allows.",
      "Use the stacked layout only when horizontal space is limited.",
      "Use the logo_mark (icon-only) for avatars, favicons, or small spaces where the full brand is already established in context.",
      "Do not stretch, recolor, add effects, or distort any logo.",
      "Maintain clear space around every logo on all sides."
    ]
  },
  "sub_brands": [
    {
      "id": "life-groups",
      "type": "ministry",
      "name": "Life Groups",
      "full_name": "Life Groups at The Creek",
      "accent_color": {
        "name": "Teal",
        "hex": "#598D7F",
        "rgb": "89, 141, 127",
        "cmyk": "68, 29, 52, 6",
        "pantone": "625 C",
        "text_on": "#FFFFFF"
      },
      "logos": {
        "assets": [
          {
            "variant": "dark",
            "layout": "combination_mark",
            "format": "png",
            "background": "transparent",
            "file": "ministries/life-groups/__Creek-LifeGroups-Logo-FULL-Black.png"
          },
          {
            "variant": "light",
            "layout": "combination_mark",
            "format": "png",
            "background": "transparent",
            "file": "ministries/life-groups/__Creek-LifeGroups-Logo-FULL-White.png"
          },
          {
            "variant": "dark",
            "layout": "wordmark",
            "format": "png",
            "background": "transparent",
            "file": "ministries/life-groups/__Creek-LifeGroups-Logo-WORD-Black.png"
          },
          {
            "variant": "light",
            "layout": "wordmark",
            "format": "png",
            "background": "transparent",
            "file": "ministries/life-groups/__Creek-LifeGroups-Logo-WORD-White.png"
          }
        ]
      }
    },
    {
      "id": "marriage-parenting",
      "type": "ministry",
      "name": "Marriage + Parenting",
      "full_name": "Marriage + Parenting at The Creek",
      "accent_color": {
        "name": "Aqua",
        "hex": "#9ECDC9",
        "rgb": "158, 205, 201",
        "cmyk": "38, 5, 22, 0",
        "text_on": "#231F20"
      },
      "logos": {
        "assets": [
          {
            "variant": "dark",
            "layout": "combination_mark",
            "format": "png",
            "background": "transparent",
            "file": "ministries/marriage-parenting/__Creek-Marriage+Parenting-Logo-FULL-Black.png"
          },
          {
            "variant": "light",
            "layout": "combination_mark",
            "format": "png",
            "background": "transparent",
            "file": "ministries/marriage-parenting/__Creek-Marriage+Parenting-Logo-FULL-White.png"
          },
          {
            "variant": "dark",
            "layout": "wordmark",
            "format": "png",
            "background": "transparent",
            "file": "ministries/marriage-parenting/__Creek-Marriage+Parenting-WORD-Black.png"
          },
          {
            "variant": "light",
            "layout": "wordmark",
            "format": "png",
            "background": "transparent",
            "file": "ministries/marriage-parenting/__Creek-Marriage+Parenting-WORD-White.png"
          }
        ]
      }
    },
    {
      "id": "mens-formation",
      "type": "ministry",
      "name": "Men's Formation",
      "full_name": "Men's Formation at The Creek",
      "accent_color": {
        "name": "Olive",
        "hex": "#919373",
        "rgb": "145, 147, 115",
        "cmyk": "45, 33, 60, 5",
        "text_on": "#FFFFFF"
      },
      "logos": {
        "assets": [
          {
            "variant": "dark",
            "layout": "combination_mark",
            "format": "png",
            "background": "transparent",
            "file": "ministries/mens-formation/__Creek-MensFormation-Logo-FULL-Black.png"
          },
          {
            "variant": "light",
            "layout": "combination_mark",
            "format": "png",
            "background": "transparent",
            "file": "ministries/mens-formation/__Creek-MensFormation-Logo-FULL-White.png"
          },
          {
            "variant": "dark",
            "layout": "wordmark",
            "format": "png",
            "background": "transparent",
            "file": "ministries/mens-formation/__Creek-MensFormation-WORD-Black.png"
          },
          {
            "variant": "light",
            "layout": "wordmark",
            "format": "png",
            "background": "transparent",
            "file": "ministries/mens-formation/__Creek-MensFormation-WORD-White.png"
          }
        ]
      }
    },
    {
      "id": "womens-formation",
      "type": "ministry",
      "name": "Women's Formation",
      "full_name": "Women's Formation at The Creek",
      "accent_color": {
        "name": "Blush",
        "hex": "#D9ACA3",
        "rgb": "217, 172, 163",
        "cmyk": "14, 34, 30, 0",
        "text_on": "#231F20"
      },
      "logos": {
        "assets": [
          {
            "variant": "dark",
            "layout": "combination_mark",
            "format": "png",
            "background": "transparent",
            "file": "ministries/womens-formation/__Creek-WomensFormation-Logo-FULL-Black.png"
          },
          {
            "variant": "light",
            "layout": "combination_mark",
            "format": "png",
            "background": "transparent",
            "file": "ministries/womens-formation/__Creek-WomensFormation-Logo-FULL-White.png"
          },
          {
            "variant": "dark",
            "layout": "wordmark",
            "format": "png",
            "background": "transparent",
            "file": "ministries/womens-formation/__Creek-WomensFormation-WORD-FULL-Black.png"
          },
          {
            "variant": "light",
            "layout": "wordmark",
            "format": "png",
            "background": "transparent",
            "file": "ministries/womens-formation/__Creek-WomensFormation-WORD-FULL-White.png"
          }
        ]
      }
    },
    {
      "id": "outreach",
      "type": "ministry",
      "name": "Outreach",
      "full_name": "Outreach at The Creek",
      "accent_color": {
        "name": "Orange",
        "hex": "#F89B49",
        "rgb": "248, 155, 73",
        "cmyk": "0, 47, 80, 0",
        "text_on": "#231F20"
      },
      "logos": {
        "assets": [
          {
            "variant": "dark",
            "layout": "combination_mark",
            "format": "png",
            "background": "transparent",
            "file": "ministries/outreach/__Creek-Outreach-Logo-FULL-Black.png"
          },
          {
            "variant": "light",
            "layout": "combination_mark",
            "format": "png",
            "background": "transparent",
            "file": "ministries/outreach/__Creek-Outreach-Logo-FULL-White.png"
          },
          {
            "variant": "dark",
            "layout": "wordmark",
            "format": "png",
            "background": "transparent",
            "file": "ministries/outreach/__Creek-Outreach-Logo-WORD-Black.png"
          },
          {
            "variant": "light",
            "layout": "wordmark",
            "format": "png",
            "background": "transparent",
            "file": "ministries/outreach/__Creek-Outreach-Logo-WORD-White.png"
          }
        ]
      }
    },
    {
      "id": "safety-security",
      "type": "ministry",
      "name": "Safety + Security",
      "full_name": "Safety + Security at The Creek",
      "accent_color": {
        "name": "Silver",
        "hex": "#CED1D0",
        "rgb": "206, 209, 208",
        "cmyk": "19, 13, 15, 0",
        "text_on": "#231F20"
      },
      "logos": {
        "assets": [
          {
            "variant": "dark",
            "layout": "combination_mark",
            "format": "png",
            "background": "transparent",
            "file": "ministries/safety-security/__Creek-Safety+Security-Logo-FULL-Black.png"
          },
          {
            "variant": "light",
            "layout": "combination_mark",
            "format": "png",
            "background": "transparent",
            "file": "ministries/safety-security/__Creek-Safety+Security-Logo-FULL-White.png"
          },
          {
            "variant": "dark",
            "layout": "wordmark",
            "format": "png",
            "background": "transparent",
            "file": "ministries/safety-security/__Creek-Safety+Security-WORD-FULL-Black.png"
          },
          {
            "variant": "light",
            "layout": "wordmark",
            "format": "png",
            "background": "transparent",
            "file": "ministries/safety-security/__Creek-Safety+Security-WORD-FULL-White.png"
          }
        ]
      }
    },
    {
      "id": "special-needs",
      "type": "ministry",
      "name": "Special Needs Ministry",
      "full_name": "Special Needs Ministry at The Creek",
      "accent_color": {
        "name": "Yellow",
        "hex": "#F8D982",
        "rgb": "248, 217, 130",
        "cmyk": "3, 13, 58, 0",
        "text_on": "#231F20"
      },
      "logos": {
        "assets": [
          {
            "variant": "dark",
            "layout": "combination_mark",
            "format": "png",
            "background": "transparent",
            "file": "ministries/special-needs/__Creek-SpecialNeeds-Logo-FULL-Black.png"
          },
          {
            "variant": "light",
            "layout": "combination_mark",
            "format": "png",
            "background": "transparent",
            "file": "ministries/special-needs/__Creek-SpecialNeeds-Logo-FULL-White.png"
          },
          {
            "variant": "dark",
            "layout": "wordmark",
            "format": "png",
            "background": "transparent",
            "file": "ministries/special-needs/__Creek-SpecialNeeds-WORD-FULL-Black.png"
          },
          {
            "variant": "light",
            "layout": "wordmark",
            "format": "png",
            "background": "transparent",
            "file": "ministries/special-needs/__Creek-SpecialNeeds-WORD-FULL-White.png"
          }
        ]
      }
    }
  ],
  "voice": {
    "summary": "Warm, welcoming, and clear. Grounded in faith without being exclusive. Conversational and human — never stiff, corporate, or overly religious in tone.",
    "tone": [
      "warm",
      "welcoming",
      "clear",
      "authentic",
      "hopeful",
      "community-focused"
    ],
    "avoid": [
      "overly formal or corporate language",
      "insider church jargon without context",
      "language that feels exclusive or unwelcoming to newcomers"
    ],
    "example_phrases": []
  },
  "rules": [
    "This brand-kit.json is the single source of truth for The Creek brand. AI agents must load and follow these paths, colors, and rules.",
    "Black and white are the primary brand colors — default to these for all generated content. Accent and secondary colors are supporting use only.",
    "Logos must only appear in black or white. Use the dark (black) variant on light backgrounds; the light (white) variant on dark backgrounds.",
    "The horizontal combination mark is always preferred. Use stacked only when horizontal space is limited.",
    "Font hierarchy: Gotham Bold for headlines/CTAs, Bebas Neue Pro for subheadings, Avenir for body copy. Portrait Script is decorative only — never use for readable copy.",
    "For ministry-specific designs, use the ministry's accent_color as the supporting color alongside black and white.",
    "For external-facing materials, always pair ministry logos with The Creek logo mark. For internal communications, The Creek logo mark is optional.",
    "When in doubt, include The Creek logo mark."
  ]
}