Brand Review

Colors

Color System

Black and white are the primary brand colors. Every design starts here. Accent colors are used sparingly to support — never replace — the black and white foundation.

Primary

Neutrals

Accents

Interface Scale

5-step neutral scale for UI surfaces and text. Inverts symmetrically in dark mode.

Semantic Colors

Standard success, warning, danger, and info states for UI and communication contexts.

Logos

Logo Lockups

Light variants (white logo) shown on black. Dark variants (black logo) shown on checkerboard. Logos are black or white only — no recoloring.

Combination Mark — Horizontal

Primary logo for all external marketing. Preferred in all contexts unless horizontal space is constrained.

Horizontal — Light (White)

logos/__TheCreek-Logo-Main-Horizontal-White.png

LightPNG

Horizontal — Dark (Black)

logos/__TheCreek-Logo-Main-Horizontal-Black.png

DarkPNG

Combination Mark — Stacked

Use only when horizontal space is limited. Never the default.

Stacked — Light (White)

logos/__TheCreek-Logo-Main-Stacked-White.png

LightPNG

Stacked — Dark (Black)

logos/__TheCreek-Logo-Main-Stacked-Black.png

DarkPNG

Logo Mark (Icon Only)

For avatars, favicons, app icons, and contexts where the full wordmark would be too small or where The Creek brand is already established.

Logo Mark — Light (White)

logos/__TheCreek-Logo-SecondaryIcon-White.png

LightPNG

Logo Mark — Dark (Black)

logos/__TheCreek-Logo-SecondaryIcon-Black.png

DarkPNG

Secondary V2 — Horizontal

Alternate horizontal variant.

Secondary V2 Horizontal — Light

logos/__TheCreek-Logo-SecondaryV2-Horizontal-White.png

LightPNG

Secondary V2 Horizontal — Dark

logos/__TheCreek-Logo-SecondaryV2-Horizontal-Black.png

DarkPNG

Secondary V2 — Stacked

Alternate stacked variant.

Secondary V2 Stacked — Light

logos/__TheCreek-Logo-SecondaryV2-Stacked-White.png

LightPNG

Secondary V2 Stacked — Dark

logos/__TheCreek-Logo-SecondaryV2-Stacked-Black.png

DarkPNG

Ministries

Ministry Sub-Brands

Each ministry has a unique accent color and its own logo extending The Creek brand. For external materials, pair ministry logos with The Creek logo mark. When in doubt, include it.

Life Groups

Accent: Teal — #598D7F (Pantone 625 C)

Combination Mark — Light

ministries/life-groups/__Creek-LifeGroups-Logo-FULL-White.png

LightPNG

Combination Mark — Dark

ministries/life-groups/__Creek-LifeGroups-Logo-FULLv1-01.png

DarkPNG

Wordmark — Light

ministries/life-groups/__Creek-LifeGroups-Logo-WORD-White.png

LightPNG

Wordmark — Dark

ministries/life-groups/__Creek-LifeGroups-Logo-WORDv1.png

DarkPNG

Marriage & Parenting

Accent: Aqua — #9ECDC9

Combination Mark — Light

ministries/marriage-parenting/__Creek-Marriage+Parenting-Logo-FULL-White.png

LightPNG

Combination Mark — Dark

ministries/marriage-parenting/__Creek-Marriage+Parenting-Logo-FULLv2.png

DarkPNG

Wordmark — Light

ministries/marriage-parenting/__Creek-Marriage+Parenting-WORD-White.png

LightPNG

Wordmark — Dark

ministries/marriage-parenting/__Creek-Marriage+Parenting-WORD-v1.png

DarkPNG

Men's Formation

Accent: Olive — #919373

Combination Mark — Light

ministries/mens-formation/__Creek-MensFormation-Logo-FULL-White.png

LightPNG

Combination Mark — Dark

ministries/mens-formation/__Creek-MensFormation-Logo-FULLv1.png

DarkPNG

Wordmark — Light

ministries/mens-formation/__Creek-MensFormation-WORD-White.png

LightPNG

Wordmark — Dark

ministries/mens-formation/__Creek-MensFormation-WORD-v1.png

DarkPNG

Women's Formation

Accent: Blush — #D9ACA3

Combination Mark — Light

ministries/womens-formation/__Creek-WomensFormation-Logo-FULL-White.png

LightPNG

Combination Mark — Dark

ministries/womens-formation/__Creek-WomensFormation-Logo-FULLv1.png

DarkPNG

Wordmark — Light

ministries/womens-formation/__Creek-WomensFormation-WORD-FULL-White.png

LightPNG

Wordmark — Dark

ministries/womens-formation/__Creek-WomensFormation-WORD-FULLv1.png

DarkPNG

Outreach

Accent: Orange — #F89B49

Combination Mark — Light

ministries/outreach/__Creek-Outreach-Logo-FULL-White.png

LightPNG

Combination Mark — Dark

ministries/outreach/__Creek-Outreach-Logo-FULLv1.png

DarkPNG

Wordmark — Light

ministries/outreach/__Creek-Outreach-Logo-WORD-White.png

LightPNG

Wordmark — Dark

ministries/outreach/__Creek-Outreach-Logo-WORDv1.png

DarkPNG

Safety & Security

Accent: Silver — #CED1D0

Combination Mark — Light

ministries/safety-security/__Creek-Safety+Security-Logo-FULL-White.png

LightPNG

Combination Mark — Dark

ministries/safety-security/__Creek-Safety+Security-Logo-FULLv1.png

DarkPNG

Wordmark — Light

ministries/safety-security/__Creek-Safety+Security-WORD-FULL-White.png

LightPNG

Wordmark — Dark

ministries/safety-security/__Creek-Safety+Security-WORD-FULLv1.png

DarkPNG

Special Needs

Accent: Yellow — #F8D982

Combination Mark — Light

ministries/special-needs/__Creek-SpecialNeeds-Logo-FULL-White.png

LightPNG

Combination Mark — Dark

ministries/special-needs/__Creek-SpecialNeeds-Logo-FULLv1.png

DarkPNG

Wordmark — Light

ministries/special-needs/__Creek-SpecialNeeds-WORD-FULL-White.png

LightPNG

Wordmark — Dark

ministries/special-needs/__Creek-SpecialNeeds-WORD-FULLv1.png

DarkPNG

Typography

Typefaces

Gotham Bold — Primary

Used for the logo wordmark, headlines, and CTAs. Upper/lowercase or all caps depending on context.

Bebas Neue Pro — Secondary

Used for subheadings. Upper/lowercase or all caps depending on context.

Avenir — Body

Used for all body copy. Upper/lowercase only — never all caps.

Portrait Script — Accent

Decorative use only. Never use for readable body copy. Never all caps.