Repository
Key Files
Brand Kit
Machine-readable brand data. Contains colors, typography, logo paths, voice summary, ministry sub-brands, and usage rules. Start here.
Primary ReferenceBrand Guidelines
Human and agent-readable guidelines covering tone of voice, logo usage rules, writing standards, formatting, and terminology.
Voice + UsageLogo Files
PNG files for the horizontal combination mark (preferred), stacked combination mark, secondary icon, and secondary V2 variants. Each in black and white.
AssetsBrand Fonts
Self-hosted font files: Gotham Bold (headers/CTAs), Bebas Neue Pro Regular (subheads), and Avenir Regular (body copy).
TypographyMinistry Logos
Logo assets for all ministry sub-brands: Life Groups, Marriage + Parenting, Men's Formation, Women's Formation, Outreach, Safety + Security, and Special Needs Ministry.
AssetsStyle Guide PDFs
The original The Creek style guide and ministry brand style guides. Reference for visual design decisions.
Referencebrand-kit.json
JSON Schema
| Key | Description |
|---|---|
| brand | Legal name (Indian Creek Christian Church), brand name (The Creek), and website URL. |
| locations | Primary campus address with lat/lng coordinates. |
| color_system.palette.primary | Black (#231F20) — main brand color. Includes RGB, CMYK, and text_on value. |
| color_system.palette.secondary | White (#FFFFFF) — co-primary. Used for logo reversal, backgrounds, and negative space. |
| color_system.palette.neutrals | Dark Gray (#6D6E71, Pantone 424 C) and Medium Gray (#A7A9AC, Pantone 7543 C) with Pantone and CMYK values. |
| color_system.palette.accents | Four accent colors: Blue (#95B1C1), Burgundy (#984445), Teal (#598D7F), Peach (#F79A70). Each with Pantone and text_on values. |
| color_system.interface | Five-step neutral scale (softest → strongest) with light and dark mode values for UI contexts. |
| color_system.semantic | Success, warning, danger, and info states — forecolor and background for light and dark modes. |
| typography.primary | Gotham Bold — logo wordmark, headlines, and CTAs. Self-hosted OTF. |
| typography.secondary | Bebas Neue Pro — subheadings. Self-hosted TTF. |
| typography.body | Avenir — body copy. Upper/lowercase only; never all caps. Self-hosted TTF. |
| typography.accent | Portrait Script — decorative accent only. Never for readable copy. Never all caps. |
| logos.lockups | Five lockup types (combination_mark_horizontal, combination_mark_stacked, logo_mark, secondary_horizontal, secondary_stacked). Each with dark and light variant PNG assets. |
| logos.rules | Logo usage rules: black or white only, preferred lockup order, clearspace, no alterations. |
| sub_brands | Seven ministry brands, each with a unique accent_color and logo assets (combination_mark and wordmark in dark/light). Includes logo usage rules for internal vs. external contexts. |
| voice | Brand voice summary, tone descriptors (warm, welcoming, clear, authentic, hopeful, community-focused), and language to avoid. |
| rules | Top-level rules array — the primary guardrails for AI agents and designers producing branded output. |
Colors
Brand Colors
Black and white are the primary brand colors. All other colors are secondary to them. Full values (hex, RGB, CMYK, Pantone) are in brand-kit.json under color_system.palette.
Primary
Neutrals
Accents
Typography
Brand Fonts
Font files are in fonts/. Full role and casing guidance is in brand-kit.json under typography.
Sub-Brands
Ministry Brands
Each ministry has a unique accent color that pairs with black and white. Full logo paths and color values are in brand-kit.json under sub_brands.